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  • FILMS
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Ashby Parsons Creative Director

  • WORK
  • FILMS
  • About

CHASE WHAT MATTERS

Once upon a time banks were your best friend. If you wanted it all, they could help you get it - including Freddy Mercury and Queen. This was part of the "Chase What Matters" campaign launch at mcgarrybowen.

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This integrated campaign used everything from ATM ads and receipts to subway take overs to get the massage across..

CHASE FREEDOM Credit Card

Spending money can be fun. Brand New School helped bring this spot to life.

Photographer Nigel Perry shot the print.

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CHASE "GLOW" Retail

After a complete branding overhaul of every ATM branch in tri-state area, Chase announced the new change in the campaign below.

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This fully integrated campaign fully leveraged earned, owned and paid media.

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