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Ashby Parsons Creative Director

  • WORK
  • FILMS
  • About

The campaign caused caused quite a stir. R.E.M. accused us of stealing their song (they didn't write it), Rosie O'Donnell raved about business software on her daytime talk show and Christian evangelicals protested that we were taking G-ds name in vain.

 

Joe Pytka shot the TV and Jake Chessum shot the print.

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This fully integrated campaign fully leveraged earned, owned and paid media.

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