• WORK
  • FILMS
  • About

Ashby Parsons Creative Director

  • WORK
  • FILMS
  • About

Temple St. Clair

Temple St. Clair is an artist-jewelry-designer-superstar of the highest order. I was lucky enough to collaborate with her to create this lovely brand film for her company. 

Role: Director, DP

Hewlett Packard Enterprise

I was lucky enough to work with a great team at BBDO to create these spots and banners for the newly formed HPE. The good people at Framestore handled the badass motion graphics.

Role: Art Director/Creative Director

American Petroleum Institute

I've learned a lot about the energy industry in the past few years -- mainly that there are a lot of wonderful people that help make our way of life possible. What a great assignment from Manhattan PR firm Fleishman Hillard. 

Role: Art Director/Creative Director

Blackfeet 2020

While I was working at advertising agency Gyro, they asked me to direct a documentary for their probono account -Blackfeet Community College (BCC) on the reservation in northern Montana. The idea is grow BCC from a 2 year school into a full 4 year tribal university. If all goes as planned, Danielle Antelope will be the first graduate in the year 2020. Her story is truly inspiring and this is only the first chapter. 

Role: Director

GLASS IS LIFE

You may have never heard of Owens Illinois, but you may know them better than you think. They make about half of the glass bottles in the world. Despite their size, OI has a big problem. Brand managers choose plastic instead of glass packaging now more than ever. And unfortunately, consumers don't know the benefits of glass over plastic either.

GLASS IS LIFE is the first global campaign to inform the world about why choosing glass is important. And it seems to be working. With over 250,000 likes on Facebook, people are listening. Using owned, earned and paid media across the globe in 6 languages, this campaign was a Global Effie finalist and awarded "Campaign of the Year" by BtoB Magazine.

Role: Creative Director/Art Director

ONDCP

Ogilvy "won" the ONDCP (Office of National Drug Control Policy) account from the federal government and this was the first campaign out the gate. We presented and sold the campaign to 4 star general and drug czar Barry McCaffrey in Washington D.C. We told him this was a psyops campaign. He said he knew that.

Roll: Art Director

VISA COMMERCIAL

CFOs are people too. This fully integrated campaign (TV, video, print, banners and social) is one of the first to speak directly to this select group. We worked with Bloomberg for the media and creating some of the content. This work won Best Online Campaign at the BtoB awards.

Role: Creative Director

CHASE BANK

While at mcgarrybowen I was a creative director on the Chase bank account. This involved overseeing and creating advertising for the retail, credit card and brand portions of the account while the client was going through a top to bottom re-branding.

VISA V.me

Ladies and gentlemen, I present to you the most cherished merchant side digital payment system film ever created. --The Abandoned Heart

Role: Creative Director

DHL

DHL had a problem. Although they were the largest international courier in the world, they were relatively unknown in the US. Especially for domestic delivery. This campaign was DHL's North American launch and it put them on the map as an equal to FedEx or UPS.

Role: Associate Creative Director/Art Director

IBM/Masters Tournament

IBM takes business seriously. Business takes golf seriously. Golf is serious business for IBM. As one of only three sponsors of the Masters tournament, and CEO Lou Gerstner's favorite pet project, we had to take the advertising very seriously as well. And we did.

Role: Art Director

QUINTILES

Quintiles is the largest Clinical Research Organization (CRO) in the world. They take a molecule and test it all the way from the laboratory bench to the patients' bedside and keep everyone safe along the way. They have helped develop most of the best selling, life saving drugs around the world. Smart people, complicated stuff --made easier to understand with these simple films.

Role: Creative Director

 



Role: Creative Director

IBM/Lotus

Lotus Notes was one of the first secure collaboration platforms available for business at the enterprise level. After the company merged with IBM software, our task was to take a minor software revision and turn it into a major global launch. Thus R5 Super. Human. Software. was born. After "stealing" REM's "I am Superman," and negotiating with DC Comics for the rights to their Superman, the integrated campaign ran in 24 countries in 4 different languages. The campaign won a silver effie.

Role: Art Director

CFA

The CFA institute is a global order of investment professionals. To be a CFA (chartered financial analyst) one must pass several exams after several billion hours of study. These are the ethical heroes of the global financial industry and this campaign tells their story.

Roll: Creative Director

Vanguard

Mutual funds as a concept are easy enough to get your head around. ETFs not so much. The idea here was if you were able to visualize and manipulate an ETFs holdings in a banner, you would be that much farther along understanding how the they could be a superior investment. Digital design firm Use All Five handled the flash development and visual design of these unique banners.

Owens Illinois

Here is more work for Owens Illinois and the ubiquitous glass bottle.

Role: Creative Director

 

IBM Software

IBM needed an evangelist. Someone who could speak truth to power. Someone who could tell microsoft to f*** off. Someone who could lead the Linux revolution. Preach it Avery Brooks! This campaign won a gold Effie.

Role: Art Director

Crayola

Sometimes scripts write themselves. Especially when working with kids.

Role Creative Director

 

Other stuff I've made

Rolling Stone

These were the last Perception/Reality ads created for Rolling Stone magazine. I was the last Art Director to work on the campaign. It was my first real job in advertising. And these were my first ads. Lucky me.

 

Role: Art Director

Temple St. Clair

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Hewlett Packard Enterprise

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American Petroleum Institute

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Blackfeet 2020

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GLASS IS LIFE

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ONDCP

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VISA COMMERCIAL

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CHASE BANK

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VISA V.me

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DHL

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IBM/Masters Tournament

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QUINTILES

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IBM/Lotus

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CFA

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Vanguard

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Owens Illinois

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IBM Software

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Crayola

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Other stuff I've made

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Rolling Stone

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